Grow Your Practice: Legal Marketing & Business Development Strategies
Grow Your Practice: Legal Marketing and Business Development Strategies introduces attorneys to marketing and management resources that focus on clients and complement today’s dynamic legal practice.
Edited by Carol Schiro Greenwald, Ph.D, and written by attorneys and marketing professionals who work with attorneys, this book delivers a client-centric approach to today’s legal marketing with tips on communication and how to deliver value.
This book is divided into three sections. Section 1, Marketing Basics, includes tips on strategy, planning and communicating value to clients. Section 2, Personal Marketing, focuses on branding, client relationships and social media. This section also includes a useful discussion of the marketing-related regulations of the New York Rules of Professional Conduct, along with relevant U.S. Supreme Court cases. Section 3, Firm Marketing, discusses the use of technology in legal marketing, the importance of assessing firm culture and the benefits of client feedback.
Whether in a large firm or solo practice, today’s attorneys must be prepared to grapple with the basics of marketing in order to stay ahead, making this title an indispensable addition to any legal library.