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Marketing Your Practice Fall 2015

Marketing Your Practice Fall 2015

 
Total MCLE Credits:7.0, Law Practice Management 3.5, Ethics 3.5
 
What You Need to Know about Law Firm Strategic Marketing & Business Development
 
The program content includes best practices and tips on how to:
 
• Use firm resources to enhance lawyers’ marketing activities
• Create and implement a strategic plan that focuses on growth
• Develop firm-sponsored events that create marketing opportunities
• Leverage new media for business development
• Use technology to make marketing easier, more effective and more efficient
• Market ethically

 

 
Key Components of Strategic Plans that Impact
Marketing and Business Development:
Carol Schiro Greenwald, Program Co-chair
Nancy B. Schess, Program Co-chair

 
TED-style Talks on Firm Marketing Initiatives
Client-centric Communication/Client Teams
Steven Skyles-Mulligan
 
Client Interviews
Alan Levine
 
Firm Events for Clients, Prospects, Alumni
Paris A. Gunther

 
Strategic Marketing Panel Discussion with Partners in Small & Midsize Firms
Moderator: Carol Schiro Greenwald
 
Jeffrey I. Citron, Co-Managing Partner, Davidoff Hutcher & Citron LLP
 
Tara C. Fappiano, Partner, Havkins Rosenfeld Ritzert & Varriale, LLP
 
Mark S. Mulholland, Partner, Ruskin Moscou Faltischek, P.C.
 
Vincent J. Russo, Managing Partner, Vincent J. Russo & Associates, P.C.
 
Andrew C. Peskoe, Partner, Golenbock Eiseman Assor Bell & Peskoe LLP
 
Nancy B. Schess, Partner, Klein Zelman Rothermel Jacobs & Schess LLP

 
Individual Marketing: Techniques & Ethics
Cliff R. Ennico

 
Firm Technology for Marketing
John R. McCarron

 
TED-style Talks on Firm Support for Attorney
Marketing Initiatives “Pay to Play” – Firm Financial incentives and Resources to Support & Improve Marketing
Amy B. Goldsmith

 
Group Marketing/Cross-Selling
John Rumely
 
Social Media & Knowledge-sharing
Mitch Tobol

 
 

Total Credits: 7.00 | Law Practice Management: 3.50, Ethics: 3.50

Non-Member Pricing: $295.00
Format:
  • Audio CD
Product Code:
  • DEC64
Ethics and Professionalism Credit(s):
  • 3.5
Law Practice Management Credit(s):
  • 3.5
Total Credit(s):
  • 7.0