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Marketing Your Practice Fall 2015

Marketing Your Practice Fall 2015

Total MCLE Credits:7.0, Law Practice Management 3.5, Ethics 3.5
What You Need to Know about Law Firm Strategic Marketing & Business Development
The program content includes best practices and tips on how to:
• Use firm resources to enhance lawyers’ marketing activities
• Create and implement a strategic plan that focuses on growth
• Develop firm-sponsored events that create marketing opportunities
• Leverage new media for business development
• Use technology to make marketing easier, more effective and more efficient
• Market ethically

Key Components of Strategic Plans that Impact
Marketing and Business Development:
Carol Schiro Greenwald, Program Co-chair
Nancy B. Schess, Program Co-chair

TED-style Talks on Firm Marketing Initiatives
Client-centric Communication/Client Teams
Steven Skyles-Mulligan
Client Interviews
Alan Levine
Firm Events for Clients, Prospects, Alumni
Paris A. Gunther

Strategic Marketing Panel Discussion with Partners in Small & Midsize Firms
Moderator: Carol Schiro Greenwald
Jeffrey I. Citron, Co-Managing Partner, Davidoff Hutcher & Citron LLP
Tara C. Fappiano, Partner, Havkins Rosenfeld Ritzert & Varriale, LLP
Mark S. Mulholland, Partner, Ruskin Moscou Faltischek, P.C.
Vincent J. Russo, Managing Partner, Vincent J. Russo & Associates, P.C.
Andrew C. Peskoe, Partner, Golenbock Eiseman Assor Bell & Peskoe LLP
Nancy B. Schess, Partner, Klein Zelman Rothermel Jacobs & Schess LLP

Individual Marketing: Techniques & Ethics
Cliff R. Ennico

Firm Technology for Marketing
John R. McCarron

TED-style Talks on Firm Support for Attorney
Marketing Initiatives “Pay to Play” – Firm Financial incentives and Resources to Support & Improve Marketing
Amy B. Goldsmith

Group Marketing/Cross-Selling
John Rumely
Social Media & Knowledge-sharing
Mitch Tobol

Total Credits: 7.00 | Law Practice Management: 3.50, Ethics: 3.50

  • Audio CD
Product Code:
  • DEC64
Ethics and Professionalism Credit(s):
  • 3.5
Law Practice Management Credit(s):
  • 3.5
Total Credit(s):
  • 7.0
Non-Member Pricing: $295.00

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