Legally LinkedIn for Law Students (2023)

Over 930+ million people are “LinkedIn” all around the world; newly graduated and soon-to-graduate law professionals at all levels can be trained to optimize the predominant social networking platform among the global business community. Attendees will be motivated to start or edit and then continually manage their personal LinkedIn profile page, with emphasis on branding themselves using original and curated content in all the ways LinkedIn allows, furthering their brand and showing their best attributes. This will allow them to better locate and network with like-minded professionals and can increase chances for landing that all-important summer internship or new associate position once law school is completed. This fast-paced session is designed for those who know they need to make their use of LinkedIn more effective, but don’t know all the purposes, best practices, and techniques to stand out, while complementing your resume. Time is allocated for Q&A to address concerns and show tips. In sum, LinkedIn is an ideal place for new professionals to self-brand their background, find colleagues and contacts who may become key parts of their career start, and network to be referred to others as well.

Part 1: Why I do what I do: branding yourself; adding your brand to each section to make it “pop”

• Headshot considerations
• Crafting a compelling headline
• Searchable keywords woven in to:
  • Headline
  • About
  • Experience
  • Skills
• Education
• Sharing updates and info: a learning network
• Certifications/Skills/Languages/Publications
• Honors/Awards/Projects
• Multimedia representations of your work
• Volunteer Experience and Causes

In sum, creating a personal brand.

Part 2: Asking others to help you; helping others with their brand: others branding you

• Managing skills endorsements from others
• Culling through connections and adding new ones: the right way
• Mining for connections using search
• Asking for and managing incoming recommendations
• Finding groups to join and why to choose them
• Asking questions/answering questions in a group
• Likes, Shares, Comments; active gestures are powerful
• Brief coverage of the role of legal ethics on LinkedIn
• Best hashtag usage
• Long-form Newsletter and the articles for long-form posts: strategies for optimal visibility