Today’s Social Media for Lawyers and In-House Counsel (2019)

Topic One: Emerging Social Media Concerns for In-House Counsel

Social media is rapidly transforming the daily lives of consumers and the manners in which companies interact with consumers. Almost all large corporations are now active on one or more social media platforms. Having a social media presence presents exciting new marketing opportunities, but it also can create challenging new legal issues for companies. This program will focus on ways that in-house and outside counsel can address the risks and benefits of the growing corporate use of social media, including the following: 

•  Putting in place risk management policies/procedures with corporate marketing teams
•  Being prepared to address a social media crisis
•  Addressing the growing impact of influencers and influence aggregators in the social media world

Topic Two: Dealing with Social Media: Do's and Don'ts and Maybe's for Lawyers

Social media is ubiquitous. Lawyers use social media to advertise, research, and prepare for hearings and trials. Lawyers may also communicate with clients and others through social media. Social media is a technology that lawyers must understand and use competently and with due regard for protecting client competences and privileged information. This CLE will explore the use of social media and suggest strategies and policies to do so consistent with our professional responsibilities. We will discuss real-world examples and highlight ethical pitfalls (and related risks) of recent trends in social media and culture, including negative reviews/comments, defamation suits against lawyers, cursing and incivility and more. Get practical guidance and tips on how to maximize the value of social media and online tools for yourself and your organization or firm while avoiding ethical issues.  

Speakers:

Mark A. Berman, Esq., Ganfer Shore Leeds & Zauderer LLP

Gail Gottehrer, Esq., Law Office of Gail Gottehrer

Ignatius Grande, Esq., Berkeley Research Group, LLC

Ronald Hedges, Esq., Dentons US LLP

Shawndra G. Jones, Esq., Epstein Becker Green 

Kathryn Farrara, Esq., Unilever United States, Inc.

Ann Hirsch, Esq., Pernod Ricard USA, Inc.