Who Is Your Customer, Really? The Million-Dollar Customer Question

Every business depends on its customers to thrive. But, what if everything you believe about your customers is wrong? In this engaging talk, Zac Stucki reveals a groundbreaking framework that challenges the conventional definition of ‘customer’ and transforms how successful businesses operate. Through unforgettable stories and real-world examples, Zac uncovers why most companies misidentify their true customers—a costly mistake that leaves millions in revenue on the table—and shares the proven solution that has helped businesses achieve breakthrough growth. Presenter: Zac Stucki, Ignition Point Strategies