Ethics Opinion 190

By Committee on Professional Ethics

NEW YORK STATE BAR ASSOCIATION

Professional Ethics Committee Opinions

Opinion #190 – 05/27/1971 (20-71)
Topic:  Advertising
Digest: Guidelines for information to be included in advertisements in connection with lawyer authored books.
Code:  DR 2-101 (B)(5)

QUESTION

The New York Bar Journal has asked the Committee to provide guidelines for acceptance by the Journal of advertisements of legal publications written by lawyers.

OPINION

Advertisements of legal publications written by lawyers must be dignified, must not praise the lawyer’s ability or skill or describe his specialties, clients or prominence.In accordance with DR 2-101(B)(5) and N.Y.State No. 89, the following informational items are acceptable:
1.         The author’s name
2.         The fact that he is an attorney and the states in which he is admitted to practice
3.         Other legal publications written by the author
4.         The fact that the author has lectured on legal subjects

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