New York State Bar Association Garners National Award for Excellence in Promoting its 2024 Presidential Summit
7.23.2024
The Association for Continuing Legal Education has honored the New York State Bar Association with an Outstanding Achievement award in the marketing category for its campaign supporting the Presidential Summit at its 2024 Annual Meeting. The program was entitled “AI and the Legal Landscape: Navigating the Ethical, Regulatory and Practical Challenges.”
The award recognizes the association’s marketing, social media and public relations strategy, along with its publishing efforts leading into and following the program.
The criteria for the outstanding achievement category include:
- The marketing vehicle or campaign targets a specific audience.
- It is developed in a clear and concise manner.
- The printed material makes effective use of copy and graphics.
- The results and effectiveness are capable of being tracked.
- The vehicle or campaign demonstrates effective use of the organization’s available resources.
“This is a well-deserved honor that recognizes the extraordinary talent, creativity and dedication of our staff members at the Bar Center who tirelessly promote our ability to attract world renowned leaders for critical discussions on pertinent issues within the legal profession,” said President Domenick Napoletano.
The Presidential Summit, the marquee event at the association’s Annual Meeting in New York City, focused on harnessing AI technology that is transforming the practice of law and bringing ethical and regulatory challenges to the forefront of its deployment.
The opening panel featured Bridget McCormack, president and CEO of the American Arbitration Association and the former chief justice of the Michigan Supreme Court, and former U.S. District Judge Katherine Forrest, a partner in the Litigation Department and chair of the Digital Technology Group and a member of the Antitrust Practice Group at Paul, Weiss.
The two agreed that AI will leave its mark on everything from long-term planning to billing and even access to justice.
A group of experts who spoke during the summit’s second panel discussed the practical benefits of AI while warning users that the technology still requires fact verification and client confidentially.
The speakers included Ignatius Grande, director at Berkeley Research Group, a member of the association’s Task Force on AI, and past chair of its Commercial & Federal Litigation Section along with Marissa Moran, professor in the law and paralegal studies department at New York City College of Technology, CUNY and Ronald Hedges, principal of Ronald J. Hedges and a member of the NYSBA Task Force on AI.
In addition, the association developed a marketing campaign that highlighted the Task Force on Artificial Intelligence report and a future webinar series. The campaign centered around press releases and media articles in legal publications to continue to build awareness and eagerness to register for additional programs on AI.
This is the second consecutive year that the Association for Continuing Legal Education has acknowledged the New York State Bar Association. In 2023, the two-day Metaverse Program that covered issues from digital finance to NFTs won in the technology category.
