12/9/25 Bright Ideas: Coffee Hour

These coffee-hour presentations and follow-on discussions are an opportunity for our IP lawyers to learn from professionals who can make a meaningful impact on their practices.

Turning Fuzzy Messaging into LinkedIn Gold

We live in a digital world that never sleeps with tens of thousands of daily marketing messages coming at us 24/7. It’s as if each of us is standing in the middle of Times Square, hoping to be found. How do you cut through the noise? LinkedIn is the first place that your prospects go to learn about you and the reason that 8/10 B2B leads come from the platform. In this presentation, you’ll discover how to keep visitors engaged on your profile and one action you can take now to start standing out.

As an added bonus, Orly Zeewy will provide one LinkedIn profile review. 

Presenter:

Orly Zeewy, Facilitator of Lightbulb Moments

Orly Zeewy is an author, speaker, educator, and a facilitator of lightbulb moments. Her superpower? She makes fuzzy clear. She helps entrepreneurs turn conversations into leads, LinkedIn profiles into lead generators and web visitors into prospects. 

In addition to her consulting work, Orly is a popular speaker and has been a guest on more than 50 podcasts. She has lectured at Wharton and taught in The Close School of Entrepreneurship at Drexel University, Jefferson University, and the University of Pennsylvania. 

Orly has been featured in Medium and her articles have been published in national publications such as The Marketing Journal, Smart Hustle and Lioness Magazine. Her book: Ready, Launch, Brand: The Lean Marketing Guide for Startups was published in May 2021 and was endorsed by Seth Godin. It was the #1 new business book release on Amazon in April 2021. Her new book: Why NOT Me? The Female Guide for Entrepreneurship will be published in 2026.