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Keeping up with the FTC: Influencer Marketing in 2023

Keeping up with the FTC: Influencer Marketing in 2023

Keeping up with the FTC_June_675

In recent years, the industry has watched influencer marketing grow in popularity. But it has also become the focus of regulatory and self-regulatory concern, as both the Federal Trade Commission and the National Advertising Division became active in issuing guidance and bringing an action on the topic. As we garner more concrete legal guidance from the controlling legal authorities, everyday best practices can finally begin to take shape.

In light of this, Hannah Taylor and Candice Beck will discuss: 

•    rules governing influencers; and

•    what industry can practically do to run a compliant – but cutting edge – a modern marketing campaign


Learning Objectives:

•    Comply with social media "influencer" rules.

•    Review applicable cases.

•    Discuss practice pointers and best practices for running a compliant program.

Start Date:
  • June 1, 2023
Start Time:
  • 1:30 PM
End Time:
  • 2:30 PM
Areas Of Professional Practice Credit(s):
  • 1.0
Total Credit(s):
  • 1.0
  • Virtual Participation
  • Webinar
Product Code:
  • 0MZ71
Section Member Price: $40.00
NYSBA Member Price: $50.00 Join (or renew) for special member pricing
Non-Member Price: $100.00
Sponsoring Committee Group
  • Transactional Law Committee
  • Intellectual Property Law Section
  • Committee on Continuing Legal Education
  • Task Force on Emerging Digital Finance and Currency