Starting A Solo Practice In New York 2021 Part 1: Business, Marketing, Personal And Ethical Considerations
Are you considering opening your own firm? Are you a recent law school graduate just starting out? Are you considering leaving your place of employment and starting your own practice? Starting up a solo or small firm has its own unique financial, technical and practical concerns, but beginning a practice also has its own set of rewards, fulfillment, and accomplishments. To maximize your chances of success, you must have a plan.
Part one of this two part series is an overview of business, marketing, personal and ethical considerations when starting your solo practice, including:
Creating Your “Launch Plan”
• Your Business Plan (Yes, You Need One)
• What Type of Law Will You Practice?
• Home Office or Rented Space?
• Should You Form a Professional Corporation or LLC?
• What Equipment and Technology Do You Need?
• What are the Five Things Every Solo Law Practice Must Have to Be Successful?
Ethical Client Generation: The Do’s and (Especially) Don’ts of Marketing Your Solo Practice
• The five pillars of a solo practice marketing plan
• Identifying the “right” clients for your practice
• Your firm name, business cards and marketing materials
• Networking, (virtual) public speaking and social media (esp. YouTube®)
• Participating in online legal referral networks
Maintaining Your Professional Image When Working from a Home Office
• Can you really work in your bathrobe?
• What kind of networking works best for a home lawyer?
• Should you say you work from home on your social media profiles?
• Should you use Facetime or one of the other face-to-face apps for client
or prospect meetings?
• Your “duty of competence” when working from home
• Maintaining your clients’ privacy
• Keeping your clients’ information confidential
Ethical Challenges of Solo Practice Business Models
• Generating new clients – key ethics considerations for advertising and referrals
• Get the help you need – Review key ethics rules when outsourcing and building a “virtual” law firm
• Smart strategies to grow and scale your firm
• Modern law firm business models that make sense as well as cents
• Stay compliant with duty of technology competence via top tech tools for solos
Time Management for the Solo Lawyer Who Has No Time to Manage His/Her Time
• How to prioritize your daily workload
• How to separate the “urgent” from the “important”
• How to manage client expectations without losing business
• How to tame your e-mail Inbox and cellphone
• How to develop and use “interruption protocols”
• How most common “time vampires,” and how to deal with them
Thank you to our Sponsor!
- May 10, 2021
- 9:00 AM
- 1:00 PM
- Virtual Participation
- Committee On Law Practice Management
- Committee On Continuing Legal Education