Starting a Solo Practice in New York – Part I: Business, Marketing, Personal and Ethical Considerations

9:00 a.m.

Welcome and Introductions

Speaker:

Clifford R. Ennico, Esq. | Law Office of Clifford R. Ennico

9:00 – 9:50 a.m.

Creating Your “Launch Plan”

• Your Business Plan (Yes, You Need One)

• What Type of Law Will You Practice?

• Home Office or Rented Space?

• Should You Form a Professional Corporation or LLC?

• What Equipment and Technology Do You Need?

• What are the Five Things Every Solo Law Practice Must Have to Be Successful?

Speaker:

Clifford R. Ennico, Esq. | Law Office of Clifford R. Ennico

1.0 MCLE Credit in Law Practice Management

9:50 – 10:40 a.m.

Marketing the Solo or Small Office Practice: What Works, What Doesn’t, and What Might Get You Into Trouble

• The five pillars of a solo practice marketing plan

• Identifying the “right” clients for your practice

• Your firm name, business cards and marketing materials

• Networking, public speaking and social media – in person and online

• Your Website, online directors and lawyer referral services

• Creating a robust referral system

Speaker:

Clifford R. Ennico, Esq. | Law Office of Clifford R. Ennico

0.5 MCLE Credit in Areas of Professional Practice, 0.5 MCLE Credit in Ethics

10:40 – 10:50 a.m.

Break

10:50 – 11:40 a.m.

Your Law Practice LinkedIn® Profile

• How to tell better “why you do what you do,” on LinkedIn® to differentiate yourself from the competition, attract clients, and develop business

• The best ways to use all sections of the LinkedIn® personal profile to market your past and present experience, and describe your skillset

• How to refer others effectively

• The 5 major sections on LinkedIn® that are search term-sensitive for your best marketing opportunities

• Best ways to produce meaningful, fresh content to readers for brand recognition and thought leadership

Speakers:

Marc W. Halpert, connect2collaborate.com, author of “LinkedIn Marketing Techniques for Law and Professional Practices, 2d ed.” (ABA)

Clifford R. Ennico, Esq. | Law Office of Clifford R. Ennico

1.0 MCLE Credit in Areas of Professional Practice

11:40 – 1:00 p.m.

Mastering the Billable Hour: Estimating, Billing and Collection Strategies

• Calculating the “right amount of time” for any legal project

• Estimating and quoting fees to a potential client

• Managing your time so the bill comes in “on target”

• Managing multiple priorities in a large or medium sized law firm

• Dealing with surprises that change your original estimate

• What to do if you overestimate or underestimate your time

• Using the latest technology to manage your time and maximize revenue

Speakers:

Clifford R. Ennico, Esq. | Law Office of Clifford R. Ennico

Diane Camacho | DLC Consulting Services LLC

Joseph Frantz | TimeSentry AI

2.0 MCLE Credit in Law Practice Management

1:00 – 1:10 p.m.

Break

1:10 – 2:00 p.m.    

Client Management for the Solo Practitioner

• Choose the Right Clients

• Client Communications

• Managing Client Expectations

• Dealing with Dissatisfied or Disgruntled Clients

• Do’s and Don’t’s of Online Reviews

• 25 Rules for Happier, More Productive Clients

• Ethical Considerations of Client Management

Speaker:

Clifford R. Ennico, Esq. | Law Offices of Clifford R. Ennico

0.5 MCLE Credit in Ethics; 0.5 MCLE Credit in Areas of Professional Practice

2:00 – 2:30 p.m.      

Time Management for the Solo Lawyer Who Has No Time to Manage His/Her Time

• How to prioritize your daily workload

• How to separate the “urgent” from the “important”

• How to manage client expectations without losing business

• How to tame your e-mail Inbox and cellphone

• How to develop and use “interruption protocols”

• How most common “time vampires,” and how to deal with them

Speaker:

Clifford Ennico, Esq. | Law Offices of Clifford R. Ennico

0.5 MCLE Credit in Law Office Management

2:30 p.m.   

Adjournment