Starting a Solo Practice in New York Part I

9:00 a.m.

Welcome and Introductions

Clifford R. Ennico, Esq., Law Office of Clifford R. Ennico

9:00 – 9:50 a.m.

Creating Your “Launch Plan”

• Your Business Plan (Yes, You Need One)

• What Type of Law Will You Practice?

• Home Office or Rented Space?

• Should You Form a Professional Corporation or LLC?

• What Equipment and Technology Do You Need?

• What are the Five Things Every Solo Law Practice Must Have to Be Successful?

Speaker: Clifford R. Ennico, Esq., Law Office of Clifford R. Ennico

1.0 MCLE Credit in Law Practice Management

9:50 – 10:40 a.m.

Ethical Client Generation: The Do’s and Don’ts of Marketing Your Solo Practice

• The five pillars of a solo practice marketing plan

• Identifying the “right” clients for your practice

• Your firm name, business cards and marketing materials

• Networking, public speaking and social media – in person and online

• Creating a robust referral system

Speakers:

Carol Schiro Greenwald, Ph.D., MarketingPartners, author of “Grow Your Practice: Legal Marketing and Business Development Strategies” (NYSBA)

Clifford R. Ennico, Esq., Law Office of Clifford R. Ennico

0.5 MCLE Credit in Areas of Professional Practice, 0.5 MCLE Credit in Ethics

10:40 – 10:50 a.m.

Break

10:50 – 11:40 a.m.

Your Law Practice LinkedIn® Profile

• How to tell better “why you do what you do,” on LinkedIn® to differentiate yourself from the competition, attract clients, and develop business

• The best ways to use all sections of the LinkedIn® personal profile to market your past and present experience, and describe your skillset

• How to refer others effectively

• The 5 major sections on LinkedIn® that are search term-sensitive for your best marketing opportunities 

• Best ways to produce meaningful, fresh content to readers for brand recognition and thought leadership

Speakers:

Marc W. Halpert, connect2collaborate.com, author of “LinkedIn Marketing Techniques for Law and Professional Practices, 2d ed.” (ABA)

Clifford R. Ennico, Esq., Law Office of Clifford R. Ennico

1.0 MCLE Credit in Areas of Professional Practice

11:40 – 12:30 p.m.

Ethical Challenges of Solo Practice Business Models

• Generating new clients – key ethics considerations for advertising and referrals

• Get the help you need - Review key ethics rules when outsourcing and building a “virtual” law firm

• Smart strategies to grow and scale your firm

• Modern law firm business models that make sense as well as cents

• Stay compliant with duty of technology competence via top tech tools for solos

Speaker: Christopher Anderson, Esq. | Profits First for Lawyers

1.0 MCLE Credit in Ethics

12:30 – 1:00 p.m.

Time Management for the Solo Lawyer Who Has No Time to Manage His/Her Time

• How to prioritize your daily workload

• How to separate the “urgent” from the “important”

• How to manage client expectations without losing business

• How to tame your e-mail Inbox and cellphone

• How to develop and use “interruption protocols”

• The most common “time vampires,” and how to deal with them

Speaker: Cliff Ennico, Esq., Law Offices of Clifford R. Ennico

0.5 MCLE Credit in Areas of Professional Practice

1:00 p.m.

Adjournment