Publication: Bright Ideas

Message From the Chair

Where have the last two years gone? It would have been hard to imagine two years ago that our world would be turned upside down like an episode of Stranger Things, but it has. We gave little attention to the one- or two-hour daily commute that many of us have abandoned in favor of our computer monitor, cramped spaces, and … Continued

‘Greenwashing’: Considerations for Brand Counsel

The Cambridge Dictionary defines “greenwash” as a verb meaning “to make people believe that your company is doing more to protect the environment than it really is.”1 This general concept of “greenwashing” has been around for decades. For example, Greenpeace published a book nearly 25 years ago entitled Greenwash: The Reality Behind Corporate Environmentalism. Wikipedia has an entry … Continued