Using LinkedIn for Attorney and Paralegal Brand Marketing

Over 930 million people are "LinkedIn" all around the world. Paralegals and other legal professionals can optimize the predominant social networking platform in our global business community. This program is intended to motivate viewers to renovate their LinkedIn personal profile and use it strategically to attract prospective clients and colleagues with intelligent branding strategies, to be "top-of-mind," using the 3 R’s: relevance, reliability, and referability..

This program aims at your target audience on LinkedIn, creating a culture of content with consistent, high-quality LinkedIn posts, network outreach with like-minded professionals, and more efficient prospecting for, and then landing, new clients.

 Learning Objectives:

• Identify how to use outbound LinkedIn brand marketing techniques to be interesting enough to be contacted by casual readers of your profile.
• Learn current best practices in marketing yourself, and if applicable, your firm, for your expertise, comments, and curated original material, all offered to engage readership, and
• Recognize how to use LinkedIn to continue relationships and nurture budding ones.