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Grow Your Practice: Legal Marketing & Business Development Strategies

Grow Your Practice: Legal Marketing & Business Development Strategies

  • Carol Schiro Greenwald, Ph.D.

Contents at a Glance

Marketing Basics / Strategy and Planning / Why Clients Demand Value and How Your Success Depends on Delivering It / Personal Marketing / Personal Basics/ Client Relationships: Research and Communication Techniques / Networking: Art and Science / Consultative Selling / Knowledge Sharing / Social Media / Legal Ethics and Lawyer Business Development / Firm Marketing / Firm Culture / Law Firm Activities That Support Individuals’ Business Development Efforts / Client Feedback / The Pricing of Legal Services / Where Do Advertising and Public Relations Fit Into My Business Development Arsenal? / Coaching / Technology to Support Growing Your Practice / Success Supports

Product Description

PC: 41265/41265E

Grow Your Practice: Legal Marketing and Business Development Strategies introduces attorneys to marketing and management resources that focus on clients and complement today’s dynamic legal practice.

Edited by Carol Schiro Greenwald, Ph.D, and written by attorneys and marketing professionals who work with attorneys, this book delivers a client-centric approach to today’s legal marketing with tips on communication and how to deliver value.

This book is divided into three sections. Section 1, Marketing Basics, includes tips on strategy, planning and communicating value to clients. Section 2, Personal Marketing, focuses on branding, client relationships and social media. This section also includes a useful discussion of the marketing-related regulations of the New York Rules of Professional Conduct, along with relevant U.S. Supreme Court cases. Section 3, Firm Marketing, discusses the use of technology in legal marketing, the importance of assessing firm culture and the benefits of client feedback.

Whether in a large firm or solo practice, today’s attorneys must be prepared to grapple with the basics of marketing in order to stay ahead, making this title an indispensable addition to any legal library.

Return Policy

If for any reason you are not satisfied with your purchase, NYSBA books can be returned for a refund of the purchase price and original shipping cost if the return is the result of an error on NYSBA’s part. To receive a refund, the item must be returned to NYSBA within 30 days of the purchase date in the same condition in which it was received. When returning materials, please include a copy of the invoice or packing slip and mark it “RETURN.” All eBooks, CDs, downloadable products, and software purchases are nonrefundable and nonreturnable.

Non-Member Price: $65.00
Table of Contents:
Published Date:
  • January 26, 2015
  • Book
Product Code:
  • 41265
  • 9781579694357
Page Count:
  • 302 pages