Grow Your Practice: Legal Marketing & Business Development Strategies
- Carol Schiro Greenwald, Ph.D.
Contents at a Glance
Marketing Basics / Strategy and Planning / Why Clients Demand Value and How Your Success Depends on Delivering It / Personal Marketing / Personal Basics/ Client Relationships: Research and Communication Techniques / Networking: Art and Science / Consultative Selling / Knowledge Sharing / Social Media / Legal Ethics and Lawyer Business Development / Firm Marketing / Firm Culture / Law Firm Activities That Support Individuals’ Business Development Efforts / Client Feedback / The Pricing of Legal Services / Where Do Advertising and Public Relations Fit Into My Business Development Arsenal? / Coaching / Technology to Support Growing Your Practice / Success Supports
Grow Your Practice: Legal Marketing and Business Development Strategies introduces attorneys to marketing and management resources that focus on clients and complement today’s dynamic legal practice.
Edited by Carol Schiro Greenwald, Ph.D, and written by attorneys and marketing professionals who work with attorneys, this book delivers a client-centric approach to today’s legal marketing with tips on communication and how to deliver value.
This book is divided into three sections. Section 1, Marketing Basics, includes tips on strategy, planning and communicating value to clients. Section 2, Personal Marketing, focuses on branding, client relationships and social media. This section also includes a useful discussion of the marketing-related regulations of the New York Rules of Professional Conduct, along with relevant U.S. Supreme Court cases. Section 3, Firm Marketing, discusses the use of technology in legal marketing, the importance of assessing firm culture and the benefits of client feedback.
Whether in a large firm or solo practice, today’s attorneys must be prepared to grapple with the basics of marketing in order to stay ahead, making this title an indispensable addition to any legal library.
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- January 26, 2015
- 302 pages