gradient circle (purple) gradient circle (green)

Keeping up with the FTC: Influencer Marketing in 2023

Keeping up with the FTC: Influencer Marketing in 2023

Keeping up with the FTC_June_675

In recent years, the industry has watched influencer marketing grow in popularity. But it has also become the focus of regulatory and self-regulatory concern, as both the Federal Trade Commission and the National Advertising Division became active in issuing guidance and bringing an action on the topic. As we garner more concrete legal guidance from the controlling legal authorities, everyday best practices can finally begin to take shape.

In light of this, Hannah Taylor and Candice Beck discuss: 

•   rules governing influencers; and

•   what industry can practically do to run a compliant – but cutting edge – a modern marketing campaign


Learning Objectives:

•   Comply with social media "influencer" rules.

•   Review applicable cases.

•   Discuss practice pointers and best practices for running a compliant program.


Candice Beck, Chipotle Mexican Grill

Hannah Taylor, Speaker, Frankfurt Kurnit Klein & Selz PC

Danielle Maggiacomo, Planning Co-Chair, Heilbut LLP

Robin Silverman, Golenbock Eiseman Assor Bell & Peskoe LLP

Section Member Price: $34.00 Join (or renew) for special member pricing
Non-Member Price: $100.00
Published Date:
  • June 1, 2023
  • Online On-Demand
Product Code:
  • VMZ71
Areas Of Professional Practice Credit(s):
  • 1.0
Total Credit(s):
  • 1.0