Starting a Solo Practice in New York 2022 – Part I: Business, Marketing, Personal and Ethical Considerations

9:00 a.m.      Welcome and Introduction

Clifford R. Ennico, Esq. | Law Office of Clifford R. Ennico

9:00 – 9:50 a.m. Creating Your “Launch Plan” 

• Your Business Plan (Yes, You Need One) 

• What Type of Law Will You Practice?

• Home Office or Rented Space?

• Should You Form a Professional Corporation or LLC?

• What Equipment and Technology Do You Need?

• What are the Five Things Every Solo Law Practice Must Have to Be

  Successful?

Speakers: Clifford R. Ennico, Esq. | Law Office of Clifford R. Ennico

1.0 MCLE Credit in Law Practice Management 

9:50 – 10:40 a.m. Ethical Client Generation: The Do’s and Don’ts of Marketing Your Solo Practice

• The five pillars of a solo practice marketing plan

• Identifying the “right” clients for your practice

• Your firm name, business cards and marketing materials

• Networking, public speaking and social media – in person and online

• Creating a robust referral system

Speakers:

Carol Schiro Greenwald, Ph.D., MarketingPartners, author of “Grow Your Practice: Legal Marketing and Business Development Strategies” (NYSBA)

Clifford R. Ennico, Esq. | Law Office of Clifford R. Ennico

0.5 MCLE Credit in Areas of Professional Practice, 0.5 MCLE Credit in Ethics  

10:40 – 10:50 a.m. Break

10:50 – 11:40 a.m. Your Law Practice LinkedIn® Profile

• How to tell better “why you do what you do,” on LinkedIn® to differentiate yourself  from the competition,

attract clients, and develop business

• The best ways to use all sections of the LinkedIn® personal profile to market your past and present experience,

and describe your skillset 

• How to refer others effectively

• The 5 major sections on LinkedIn® that are search term-sensitive for your best marketing opportunities

• Best ways to produce meaningful, fresh content to readers for brand recognition and thought leadership

Speakers:

Marc W. Halpert, connect2collaborate.com, author of “LinkedIn Marketing Techniques for Law and Professional Practices, 2d ed.” (ABA)

Clifford R. Ennico, Esq. | Law Office of Clifford R. Ennico

1.0 MCLE Credit in Areas of Professional Practice

11:40 – 12:30 p.m. Ethical Challenges of Solo Practice Business Models  

• Generating new clients – key ethics considerations for advertising 

  And referrals 

• Get the help you need - Review key ethics rules when outsourcing and 

  building a “virtual” law firm

• Smart strategies to grow and scale your firm 

• Modern law firm business models that make sense as well as cents

• Stay compliant with duty of technology competence via top tech tools 

  for solos

Speakers:

Greg Garman, Esq. | Lawclerk.Legal

Christopher Anderson, Esq. | Profits First for Lawyers

1.0 MCLE Credit in Ethics

12:30 – 1:00 p.m. Time Management for the Solo Lawyer Who Has No Time to Manage His/Her Time

• How to prioritize your daily workload

• How to separate the “urgent” from the “important”

• How to manage client expectations without losing business

• How to tame your e-mail Inbox and cellphone

• How to develop and use “interruption protocols”

• How most common “time vampires,” and how to deal with them

Speakers: Cliff Ennico, Esq., Law Offices of Clifford R. Ennico

0.5 MCLE Credit in Areas of Professional Practice

1:00 p.m. Adjournment